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Working with Communities to Strengthen Immunization
The Topic
The "public" in public health implies an important link
between people and health systems. Community involvement is critical
to the success of immunization. This issue of SnapShots describes
some practical ways to build alliances between communities and
health services to improve immunization coverage.
Why is this topic important?
Immunization currently prevents over two million child deaths
each year. Strong immunization systems are increasingly important
to sustain past immunization gains and ensure that new, more
expensive vaccines, which have the potential to save several
million more lives each year, are smoothly introduced. Community
participation in immunization programs results in higher coverage
and reduces the incidence of vaccine-preventable diseases. Informed
and involved communities strengthen immunization programs by
holding governments accountable to provide or increase support
for immunization services. Communities can assist in planning,
carrying out, and monitoring regular immunization and other primary
health care services.
Download Training
for Mid-Level Manager's Module (MLM): Partnering
with Communities. |
NEWLY
AVAILABLE!
WHO Mid-Level Managers Module,
Partnering with Communities
This new training module from WHO describes how mid-level
immunization managers can work more effectively with
the communities they serve and how communities can
help in managing immunization services.
Intended for use by immunization program managers,
health workers and NGO partners, the module has chapters
on planning with the community, implementing and
monitoring immunization services with community involvement,
effective communication for community involvement,
and tools and channels for communicating information
on immunization.
Users
may find the annexes helpful, as well. They include
suggestions for NGO involvement in immunization,
tips for group discussions in the community, common
questions about immunization from the public and
suggested answers, the information that health workers
should give all caregivers, and other materials for
education and promotion in the community. The module
is also interspersed with learning activities to
facilitate its use in training, and there is a companion
facilitator’s guide.
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Recognizing the role of the community
Several international initiatives and strategies have already
recognized the important role that communities play in improving
both immunization programs and other primary health care services:
- The WHO/UNICEF Global Immunization Vision and Strategy (GIVS)
includes a sub-strategy for increasing community demand for
immunization and notes that "community mobilization
provides an entry point for the alleviation of system-wide
barriers;"
- Worldwide, countries and partners are implementing the Reaching
Every District (RED) strategy. "Community links with
service delivery" is one of the five RED components;
and
- Also, the GAVI Alliance has recently begun to offer support
to increase the involvement of civil society organizations
(CSOs) in immunization and other essential child health services.
This high-profile attention has fueled interest in techniques
for partnering with communities to improve not only immunization
but also primary health care services, in general.
"Sharing responsibilities" instead of "increasing
demand"
The purpose of community participation in immunization programs
is often described as "increasing demand." This is
misleading because it gives the impression that a lack of motivation
or desire for immunization is the reason why children are not
being vaccinated. Studies in many settings show that families
are very willing to have their children vaccinated if:
- services are available at a convenient time and place;
- they know how to access these services; and
- the services are of good quality.
The community component of RED
Since 2002, WHO and partners
have supported the RED (Reaching Every District) approach
to improving immunization coverage. Evaluations of RED in
2005 and 2007 in the Africa Region showed that districts
implementing the approach were raising immunization coverage
and that the approach could be used to integrate additional
interventions. The 2007 evaluation also found that many health
facilities were including community mobilization, meetings
with community leaders and frequent interactions with community
volunteers in their work plans and regular activities. The
2007 evaluation also confirmed that community volunteers
were commonly involved in providing health education, assisting
during outreach sessions and tracking immunization defaulters.
Fewer than half of all community volunteers, however, were
registering pregnant mothers and births, and volunteers were
not sufficiently involved in planning immunization sessions
and/or reporting diseases. The authors concluded that: "active
involvement of community volunteers [is] key in increasing
immunization demand, particularly for outreach in rural areas." (View
a copy of the 2007 RED evaluation.)

Steps for involving communities in routine immunization
Health planners and managers should first assess the extent of
community involvement in planning, providing, and monitoring
their health services. Who are the community health leaders?
What types of community-based organizations are already engaged
in or could be engaged in health promotion? Are there community
health or development volunteers playing a role in immunization
and other primary health care services? Who are they? Where are
they? Could their role be enhanced?
Although health staff may not be able to radically change service-delivery
schedules, they should be willing to move toward immunization
schedules that work for all involved. By consulting with community
representatives in meetings, interviews, and group discussions,
they will learn about community preferences and availability.
By asking for community input over time, they will learn—from
the clients' perspective—how well they are communicating
key information, inviting and responding to questions, and treating
families. If health workers give regular feedback to communities
about coverage and disease outbreaks, community members will
also be able to help in identifying underlying problems and defining
practical solutions.
What can health workers, communities and USAID missions do?
Failing to partner with communities for immunization and other
health activities is a missed opportunity. The new WHO Mid-Level
Managers Module, Partnering with Communities (see page 1), suggests
many practical ways to involve community leaders and community-based
groups in immunization. We summarize some of these in the Quick
Reference below and add some suggestions for USAID Missions and
projects, as well.
Quick Reference: Linking Communities and Health Facilities
What can communities do to help improve immunization
and other PHC services?
Community members can assist with implementation
by:
- cleaning and organizing outreach sites (such
as schools and community meeting rooms);
- informing families of scheduled outreach and
when the health worker has actually arrived;
- registering patients, controlling crowds, and
making waiting areas more comfortable (by providing
shade and organizing space and seating);
- disseminating appropriate messages and answering
questions (health education);
- motivating fellow community members to use immunization
and other PHC services;
- transporting vaccines; and
- making home visits for children who are behind
schedule to explain immunization and motivate
caregivers.
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Involving
communities in the planning of primary health
care services can lead to higher turnout
on scheduled immunization days, and healthier
children as a result. Photo credit: IMMUNIZATIONbasics,
Nigeria |
Community leaders and mobilizers can make important
contributions to monitoring by:
- helping to track the immunization status of infants
and ensure that each of them is fully immunized
by 12 months of age (for a practical monitoring
tool, see "My
Village is My Home"); and
- giving feedback to health managers on the reliability
and quality of immunization (and other) services.
What can mid-level
managers do to encourage community participation
in immunization?
- Use district coverage, drop-out, and micro-planning
data to determine the reasons for inadequate
coverage;
- Analyze the quality of communication approaches
and activities to support each of the five components
of the Reaching Every District (RED) strategy.
View a copy of the WHO/AFRO 2008 RED guide at: http://www.immunizationbasics.jsi.com/Docs/AFRO-RED-Guide_2008_FINAL.pdf;
- Review, revise and monitor community and communication
strategies using indicators within the reporting
and tracking system for immunization. Include
communities in supervision and reporting. For
suggested indicators, see pages 14-15 of the
BASICS II/USAID "Strengthening
Immunization Programmes: The Communication Component" guide;
- Involve NGOs and community leaders/groups at
the district level in coordination meetings to
share tools, guidelines, and program achievements
and obstacles;
- Monitor community contributions to improving
services at the district level. This could include
mechanisms like "memoranda of understanding" with
communities and NGOs to outline collaboration
as well as reporting on community involvement
as part of quarterly and annual reports;
- Inform key leaders (such as religious and community
leaders) about the danger of vaccine-preventable
diseases, the availability of immunization services,
and the status of coverage and other indicators
in order to gain their cooperation and support;
and
- Train health workers and community educators
to strengthen their interpersonal communication
skills, to give correct information, and to motivate
them to improve service delivery.
What can USAID-funded projects and USAID missions
do?
Public health interventions like immunization are
too valuable and effective to be the responsibility
of health staff alone! Funders, planners, and implementers
need to take advantage of the multiple opportunities
to improve immunization and health programs by promoting
increased community involvement.
- USAID and its health program managers can participate
in inter-agency coordination committees (ICCs)
and advocate for community involvement in all
health programs;
- They can also encourage CSO or NGO partners to
take advantage of newly available GAVI support
for immunization and health system strengthening;
and
- Moreover, projects
funded by USAID can encourage government and
NGO counterparts to involve communities more
intensively in immunization and provide resources
and tools to assist them.
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Resources
Additional
documentation and tools are also available in
the "Resources" section
of the IMMUNIZATIONbasics web site.
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Please
send any requests or questions regarding SnapShots
to ImmBasics_Info@jsi.com.
If you want to be removed from the SnapShots
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This
publication was made possible through support provided
by the Office of Health, Infectious Disease and Nutrition,
Bureau for Global Health, U.S. Agency for International
Development, under the terms of Award No. GHS-A-00-04-00004-00.
The IMMUNIZATIONbasics project is managed by JSI
Research & Training, Inc., and includes Abt Associates,
Inc., the Academy for Educational Development, and
The Manoff Group, Inc., as partners. The opinions
expressed herein are those of the authors and do
not necessarily reflect the views of the U.S. Agency
for International Development.
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